WISHH

WISHH Cultivates Trade & Development through USDA Cochran Fellowships for School Nutrition

With funding from the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS), ASA’s WISHH provided nutrition and school meals training in Washington, D.C. and Delaware for eight representatives of governments or non-governmental organizations based in Nicaragua and Panama. FAS requested that WISHH conduct the training through the Cochran Fellowship Program that strengthens trade linkages while … Read More »

WISHH Explores New Demand for U.S. Soybeans in Ghana

The American Soybean Association’s (ASA) World Initiative for Soy in Human Health’s (WISHH) Executive Director Jim Hershey was in Ghana this week, working with WISHH Regional Director for Africa Josh Neiderman on developing new customers for U.S. soybeans. Ghana is running low on soy protein and local processors are seeking alternative supplies since stocks of … Read More »

WISHH Organizes Buyers Conference in Senegal

The American Soybean Association’s (ASA) World Initiative for Soy in Human Health (WISHH) organized a conference for U.S. protein products on trade, food technology and nutrition, held this week in Dakar, Senegal. Joining WISHH on this U.S. Department of Agriculture (USDA) funded activity were the Alaska Seafood Marketing Institute (ASMI), American Peanut Council (APC), USA … Read More »

ASA/WISHH Travels to Kansas State University for Collaboration Meetings

The American Soybean Association World Initiative for Soy in Human Health (ASA/WISHH) Asia Division Director Alan F. Poock traveled to Kansas State University this week for meetings with various programs, including Feed the Future innovation labs. Keenan McRoberts, ASA/WISHH new business development manager, participated remotely. Poock met with the United States Agency for International Development … Read More »

19 Soybean Growers to Lead World Initiative for Soy in Human Health in 2017-18

American Soybean Association (ASA) President Ron Moore confirmed 19 fellow soybean growers from across the nation to lead the ASA’s World Initiative for Soy in Human Health (WISHH) Program Committee in 2017-18. The importance of their work in long-term market development was underscored on Aug. 10 when the U.S. Department of Agriculture (USDA) announced U.S. … Read More »

WISHH Hosts Trade Team in Iowa

Over the past week, the World Initiative for Soy in Human Health (WISHH) brought a trade team comprised of members from Myanmar, Cambodia, Guatemala and Senegal, to Iowa and the Global Trade Exchange in Omaha, Neb. Before the team’s arrival in Iowa, the Michigan Soybean Promotion Committee hosted the participants from Guatemala and Senegal. The … Read More »

ASA/WISHH Supports Growth of Aquaculture Feed Industry in Pakistan

The American Soybean Association’s World Initiative for Soy in Human Health program (ASA/WISHH) is implementing “FEEDing Pakistan,” a U.S. Department of Agriculture (USDA)-funded aquaculture project in Pakistan. Since the start of the project in 2011, ASA/WISHH has worked with the aquaculture industry on the development of soy-based feeds. At the start of the project there … Read More »

WISHH Africa Participates in Feed Manufacturing Course

The World Initiative for Soy in Human Health (WISHH) Africa Division organized a trade team to participate in a feed manufacturing short course at the International Grains Program Institute at Kansas State University in Manhattan, Kan. on June 27 – 30. The three person trade team consists of animal feed manufacturers from Kenya, Nigeria and … Read More »

Soybean Farmer Leaders See Demand for U.S. Soy in Central American Social Programs

Soy grower leaders joined the American Soybean Association’s (ASA) World Initiative for Soy in Human Health (WISHH) in Guatemala and El Salvador on June 12-14. American Soybean Association (ASA) Director and U.S. Soybean Export Council (USSEC) Board Member Monte Peterson of North Dakota, WISHH Vice Chairman Levi Huffman of Indiana, and Indiana Soybean Alliance Senior … Read More »

ASA/WISHH, Missouri QSSB Visit Myanmar and Cambodia

The American Soybean Association’s World Initiative for Soy in Human Health (ASA/WISHH) and Missouri Qualified State Soybean Board (QSSB) are in Myanmar and Cambodia this month, visiting with local soyfood and animal feed companies. WISHH Asia Division Director Alan F. Poock, Missouri Soybean Merchandising Board Member David Lueck and Missouri Soybean’s Director of Business Development … Read More »