Vision & Mission
American Soybean Association
Vision, Mission, Purpose and Strategic Objectives
As Adopted by the Voting Delegates at the Annual Meeting of the Members
March 5, 2011
To serve farmers by protecting and increasing the market value and opportunities for soybean farmers.
The American Soybean Association (ASA) leads a successful soybean industry that is meeting the food, feed and energy needs of a growing world.
The ASA volunteer leadership and professional staff are guided by these principles in carrying out their governing and management duties on behalf of members:
Integrity: Professional, ethical and honest
Member Driven: Policy development by grassroots members
Openness: Inclusive and respectful of many views, with open dialogue
Service: Developing leaders and advocating policies for the future
Stewardship: Stewards of environmentally and economically sustainable agriculture
Goal 1: Policy Advocacy – ASA members play an effective role in domestic and international policy development.
Goal 2: Membership – ASA provides value, opportunities and benefits to serve and engage members in association activities and to increase industry strength.
Goal 3: Domestic & International Use of Soy – ASA’s domestic and international market development, and humanitarian initiatives, benefit soybean farmers.
Goal 4: Industry & Consumer Relations – ASA works with industry partners and allied organizations to benefit the entire soybean industry.
Goal 5: Leadership Development & Grower Education – ASA delivers leadership training and educational programs that position growers to serve the soybean industry and safeguard grower opportunities to be successful.
Goal 6: Association Strength – ASA will maintain a world-class association to benefit members and the soybean industry.