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Regional Director, Josh Neiderman visits Ethiopia, Kenya and Uganda to Identify New Trade Opportunities for U.S. Soybean Growers

Mar 19, 2015

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Multiple soy products available in the retail sector in Nairobi, Kenya.

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Bread from Denovo Bakery in Kampala, Uganda utilizes defatted soy flour.

Josh Neiderman, regional director - Africa for ASA’s WISHH program, recently visited three African countries and numerous soy industry stakeholders to identify new trade opportunities.

In Ethiopia, Neiderman met with the Foreign Agriculture Service (FAS) as well as multiple soy industry stakeholders, from both the food and feed sectors. Ethiopia is the second most populous country in Africa, and possesses the largest livestock population on the continent.

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Soy yoghurt produced from soy cow machinery by Sesaco in Kampala, Uganda.

Soy yoghurt produced from soy cow machinery by Sesaco in Kampala, Uganda.Neiderman visited Kenya to meet with key industry representatives including DuPont and Chemicals and Solvents, along with representatives from the FAS. Both public and private sector partners are optimistic about the continued success of Quality Samples Program (QSP) activities through FAS, including current consignments bound for Uganda and Malawi.

Neiderman ended the trip in Uganda, where he met with supply chain partner Sesaco’s customer base in the baking industry. Research into opportunities for small scale soy dairy utilization also proved successful, and is currently in the initial stages of development.