Soy Growers Participate in Communications Training

The Advocacy Communications Team’s (ACT) sponsor Bayer Crop Science hosted the program at their campus in Raleigh, N.C., providing tours of their Bee Care Center and soybean greenhouse.

The American Soybean Association’s (ASA) third class of Advocacy Communications Team (ACT) members met in Raleigh, N.C. last week for communications training, which focused on media training, learning how to share their story, and advocate on issues that affect their farm and engage the consumer public.

ACT is a network of soybean farmers from across the country, diverse in experience and background, with a passion for interacting with consumers and the media to help more Americans discover the good work and promise of modern agriculture.

ACT’s sponsor Bayer Crop Science hosted the program at their campus in Raleigh, providing tours of their Bee Care Center and soybean greenhouse.

For more information on the Advocacy Communications Team, contact Chris Luelf at cluelc@soy.org or call 314-576-1770.