Soy Leaders Participate in Advocacy Training

A new group of soy leaders headed to Washington, D.C. this week to learn more about being an effective advocate for their farms and the entire industry.

The American Soybean Association’s (ASA) fourth class of Advocacy Communications Team (ACT) members spent the week learning how to share their story, advocate on issues that affect their farms, and engage the consumer public. Training involved policy issue updates, on-camera interviews and social media best-practices.

ACT, a program sponsored by Bayer Crop Science, is a network of soybean farmers from across the country, diverse in experience and background, with a passion for interacting with consumers and the media to help more Americans discover the good work and promise of modern agriculture.

For more information on the Advocacy Communications Team, contact Chris Luelf at cluelf@soy.org or call 314-576-1770.

Tags: , , , , , , , ,