Succession Planning Workshop


“Five Keys to Effective Succession Planning”

Educational Workshops Series

 American Soybean Association in partnership with eLegacyConnect

Succession is the watershed issue facing America’s family farmers. Planning for a smooth ownership transition and preparing the next generation to lead is tough. Providing financial security and eliminating the estate tax can be complex and confusing. If multigenerational success is your goal, this presentation is for you.


Through the five keys to succession planning, you’ll learn about the planning process, good communication strategies, and how to overcome obstacles. Utilizing tips from this session will help ensure the farm remains in the family, provides financial security, and offers career opportunities for generations to come.

In this session, participants will learn the five keys to preserving the farm, and passing a successful operation to a well-prepared next generation.

The five keys to planning success include:

  • Planning process
  • Overcome obstacles
  • Common goals
  • Good communication
  • Commitment

Session participants will gain the confidence and preliminary tools to seek succession solutions for their farm families.

Hear what attendees had to say about their experience at the workshops by watching these videos, courtesy of RFD-TV:

Click here to download the workshop agenda




Registration Fees

ASA Member

  • $50 for first registrant
  • $30 for each additional registrant


  • $90 for first registrant
  • $70 for each additional registrant



Kevin Spafford is the founder of Legacy by Design, LLC, a firm dedicated to succession planning for farm families and agribusiness owners. Over the last ten years, he’s spearheaded initiatives to improve the way farmers, ranchers, and agribusiness owners engage in the succession planning process.

He is also the creator of eLegacyConnect, an online community designed to provide succession solutions for farm families.

In 2008, Kevin helped launch the Farm Journal Legacy Project. In 2011, the Legacy Project won the prestigious Grand Neal Award for excellence in business journalism.eLegacyC

His column, “Leave a Legacy” has been a part of Farm Journal since 2006 and he hosts the nationally-televised ‘Leave a Legacy’ TV. Over the past few years, Kevin has facilitated more than 100 workshops benefitting thousands of families across the U.S.




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