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WISHH Creates Commercial Markets with School Feeding Success in Central America, West Africa

Mar 10, 2016

The American Soybean Association’s World Initiative for Soy in Human Health (ASA/WISHH) is building commercial markets for U.S. soy protein in Central American and West African institutional feeding programs, like schools.

WISHH’s work with Alimentos S.A. has contributed to the Guatemalan-based company’s use of U.S. soy in school feeding programs throughout Central America. The government of the Cote d’Ivoire is now buying U.S. soy protein from Archer Daniels Midland Company (ADM) for their national school feeding program that WISHH assisted with trainings for the government school leaders and staff as well as work with ADM and an Ivorian supply chain partner.

In two new videos, ADM and Alimentos described how WISHH’s multiple joint activities with them have helped open access and increased awareness of the benefits of soy protein for schools, which are a growing market. U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) support, including Cochran Fellowship Program training, and state soybean checkoff organizations all contributed to WISHH’s results. U.S. high-protein soy has many benefits for schools and other large-scale feeding programs because it is so nutritious and cost effective as well as easily integrated into foods that are already popular in the communities.

Click here and here to see the videos!