Soybean Leadership College
Nashville, the Country Music Capitol of the World, will make music to your ears this January, and it won’t be at The Grand Ole Opry! Join the American Soybean Association for the 2014 Soybean Leadership College. The 14th Annual Soybean Leadership College will hit all the right notes for leadership on January 13-15 at Nashville’s Hutton Hotel.
Soybean Leadership College is the premier soybean leadership development program in the soybean industry. Soybean Leadership College has been the key leadership education program on the front lines training today’s and tomorrow’s leaders to provide the strategic vision to develop education, promote new opportunities and communicate our message in an effort to expand U.S. soybean producers’ market opportunities and increase profitability.
Soybean Leadership College is a two-day training program for all soybean leaders serving on the following: ASA Executive Committee; United Soybean Board; U.S. Soybean Export Council; Qualified State Soybean Board Directors; State association leaders; State organization staff; Future soybean growers who want to assume a leadership position on a state of national level; College students seeking to further their leadership skills.
ASA’s Soybean Leadership College focuses on three key leadership development areas:
- Organizational leadership responsibilities
- Communications skills with an emphasis on presentation or media training
- Industry issues sessions focusing on the latest trends and issues affecting soybean producers
All registration and hotel costs are provided through state association sponsorship. If you are interested in attending this leadership training program, contact your state association or Byron Keelin at email@example.com or 314-754-1355. Click here for the agenda. All content of the Soybean Leadership College is checkoff compliant.
2014 ASA Soybean Leadership College
Checkout this great lineup…
The set list at Soybean Leadership College opens Monday afternoon with popular ag TV host John Phipps. Phipps will address attendees at the general session about grain prices, international and national market demands, and how growers /associations can prepare for future trends. Tuesday morning’s general session will star Charlie Arnot, CEO of the Center for Food Integrity. Arnot will address attendees about the latest strategies to build consumer trust and confidence in the food system.
Damian Mason will be the closing general session speaker on Tuesday discussing agriculture trends, topics and the future of agriculture. Mason’s presentation will offer eye-opening insights and thought-provoking dialogue on issues facing the business of food production.
The Soybean Leadership College will also showcase breakout education sessions on organizational leadership, communications and the latest issues impacting the soybean industry such as the key target areas of Freedom to Operate and Customer Focus.
The Soybean Leadership College is open to ASA, USB and USSEC directors, state association and QSSB leaders and staff, soybean producers wanting to assume a leadership position on a state or national level and college students seeking to further develop their organizational leadership skills.
A complete agenda for the 2014 Soybean Leadership College is coming soon.
The 2014 Soybean Leadership College is sponsored by BASF and by the following checkoff organizations: United Soybean Board
Arkansas Soybean Promotion Board
Delaware Soybean Board
Illinois Soybean Board
Indiana Soybean Alliance
Iowa Soybean Association
Kansas Soybean Commission
Maryland Soybean Board
Michigan Soybean Promotion Committee
Minnesota Soybean Research and Promotion Council
Nebraska Soybean Board
New York Corn and Soybean Growers Association
North Carolina Soybean Producers Association
North Dakota Soybean Council
Ohio Soybean Council
South Dakota Soybean Research and Promotion Council
Tennessee Soybean Promotion Council
Virginia Soybean Board
Wisconsin Soybean Marketing Board
(*Sponsors as of October 1)
For more information about ASA’s Soybean Leadership College, contact Byron Keelin at 314-754-1355 or by email at firstname.lastname@example.org.
The 2014 Soybean Leadership College is sponsored by BASF and by the following checkoff organizations:
United Soybean Board
Over the Horizon: Strategic Thinking and Action for the Future (Bob Treadway)
The New Face of Membership (Mark Levin)
The Economic Climate for Agriculture and Issues Affecting Producers (Bruce Scherr)
Communications and Storytelling Workshop Part 1 (Jim Schnurbusch)
Communications and Storytelling Workshop Part 2 (Jim Schnurbusch)
State and National Water Policy Issues – NRCS Perspective (Dave White)
Water Quality and Issues in the Chesapeake Bay Watershed (Richard Wilkins)
Water Quality and the Mississippi River Headwaters in Minnesota (Warren Formo)
Embracing Change to Win – How to Stay Up, Stay Positive and Thrive when Times are Turbulent (Larry Johnson)
From Insight to Action: 6 New Ways to Think, Lead and Achieve (Gabriel Eckert)
Avoiding Foot-in-Mouth Syndrome: Executive Media Engagement and Training (Jenny Fassler and Jim Gwinner)
Global Sustainability: Ensuring Every Link in the Value Chain Embraces Best Agricultural Practices (Nick Fassler) .