United Soybean Board / Soy Checkoff

United Soybean Board (the soy checkoff) grows preference for U.S. soy and increases profit opportunities for U.S. soybean farmers. This includes delivering meaningful results in production research, value chain marketing, new industrial uses and cultivating markets here and abroad, all of which work in unity with ASA’s collaborative efforts in policy and trade. Visit USB’s website to find out more of what they do for soybean farmers and the soy industry.

Visit the USB Site

CHECKOFF VIDEOS BY TOPIC

  • VIDEO: Value of the Checkoff (1:35 minutes) 8/24/20
  • VIDEO: USB Checkoff Value (1:31 minutes) 9/30/19
  • VIDEO: USB Director Jennifer Poltermann talks about how the Checkoff invests in market research and projects to create value for U.S. soybean growers. (2:08 minutes) 9/30/19

  • VIDEO: Dredging the Mississippi (1:39 minutes) 8/24/20
  • VIDEO: Improving America’s Infrastructure (1:26 minutes) 9/30/19
  • VIDEO: USB Director Belinda Burrier discusses why maintaining and updating infrastructure is critical to U.S. soybean growers. (1:48 minutes) 9/30/19
  • VIDEO:USB Director Keith Kemp talks improving America’s infrastructure. (1:36 minutes) 8/7/19

  • VIDEO: USB Chairman Keith Tapp discusses the importance of trade. (1:53 minutes) 7/31/19

  • VIDEO: Soy Community (3:19 minutes) 10/9/20

  • VIDEO: The Concept of Nutrient Density (1:44 minutes) 9/30/19
  • VIDEO: USB Director Rochelle Krusemark discusses the importance of nutrient density in soybean meal. (2:08 minutes) 9/30/19

  • VIDEO: High Oleic Soybeans (1:26 minutes) 10/9/20
  • VIDEO: The Promise of High Oleic Soybeans (1:24 minutes) 9/30/19
  • VIDEO: USB Director Rochelle Krusemark discusses how the Checkoff funded research to breed high oleic traits into soybeans–resulting in a zero trans fat cooking oil. (3:04 minutes) 9/30/19
  • VIDEO: USB Director Gregg Fujan discusses the growth and benefits of high oleic soybean oil. (2:00 minutes) 1/28/2019

  • VIDEO:  USB Director Keith Kemp discusses producing more with less using biotechnology. (1:12 minutes) 8/7/19
  • VIDEO: USB Director Gregg Fujan talks about how biotechnology benefits both farmers and consumers. (2:30 minutes) 2/6/2019

 

  • VIDEO: Sustainability (1:27 minutes) 8/24/20
  • VIDEO: Sustainability as a Competitive Edge (1:19 minutes) 9/30/19
  • VIDEO: USB Director Jennifer Poltermann discusses how the U.S. Soybean Sustainability Assurance Protocol ensures the quality buyers and end-users seek and appreciate. (2:53 minutes) 9/30/19
  • VIDEO: USB Director Belinda Burrier discusses implementing conservation practices to ensure they are sustainable and profitable. (2:41 minutes) 9/30/19
  • VIDEO: USB Chairman Keith Tapp says for farmers sustainability means looking at new techniques, new uses, new ways to use the implements you have in producing a product. (1:28 minutes) 8/7/19