World Initiative for Soy in Human Health (WISHH)

The American Soybean Association’s World Initiative for Soy in Human Health (WISHH) Program connects trade and development across global market systems, improving food security.

U.S. Soybeans Farmers Deliver High-Quality Protein

Knowing that protein plays an essential role in human nutrition, visionary U.S. soybean growers founded WISHH in 2000 to serve as a catalyst in emerging markets. WISHH brings the power of strategic partnerships to our unique market-systems approach. Local business leaders, governmental and non-governmental organizations as well as academic institutions join us in increasing demand and fueling economic growth for the sustained availability of nutritious and affordable human foods and livestock feeds.

ASA backs WISHH with staff support, project fundraising and grower leader service on WISHH’s governing bodies.

Learn More About WISHH