Innovation to Market Working Group (I2M)

The soy industry and U.S. farmers have much to gain from the commercialization of soybean biotech varieties that increase yield, improve food and feed nutrition, resist disease, offer competition and alternatives in the marketplace, and help manage weed resistance issues.

Photo Courtesy of USB

Photo Courtesy of USB

Providing Forum

The ASA Innovation to Market Working Group serves as a consultative forum for the soybean industry through interaction between key soybean industry leaders and farmer-leaders representing ASA, the United Soybean Board (USB) and the U.S. Soybean Export Council (USSEC).

The mission of the ASA Innovation to Market (I2M) Working Group is to facilitate the domestic and international introduction, commercialization and market acceptance of new innovations in seed and crop protection products.

During I2M Working Group meetings, overarching crop protection and biotechnology issues (e.g., adventitious presence, U.S. and foreign government regulatory systems, trade and market barriers, education needs) are discussed and addressed by technology providers and U.S. soybean growers.

Photo Courtesy of USB

Developing Action Plans

The I2M Working Group also provides a confidential forum for member companies where individual events and specific issues (e.g., pre-launch stewardship plans, efforts to seek and obtain regulatory approvals for specific events in the U.S. and foreign export markets) are discussed and addressed by companies and U.S. soybean growers. Action plans are developed as an outgrowth of these discussions.

Companies invited to participate in the I2M Working Group include biotech trait developers, crop protection registrants and developers of gene-edited soybeans and other plant breeding innovations. Meetings are held twice yearly with at least one meeting held in Washington, D.C.

Current industry members of the I2M Work Group include BASF, Bayer, Corteva, FMC, Inari, Syngenta, UPL and Valent.

For more information on I2M, please contact Michelle Hummel, ASA director of Industry and Stakeholder Relations.

Email Michelle Hummel