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Bridging U.S. Soy and Market Success in the Gateway to Africa

Sep 20, 2024

Evans Danso and interns at Flosell Farms share updates on WISHH’s results in Ghana with U.S. soybean growers during a summer trade team visit.

With help from ASA’s World Initiative for Soy in Human Health program, Flosell Farms has trained over 300 aquaculture practitioners and impacted more than 12,000 value chain professionals and farmers across 16 countries in Africa. 

“Surely, this could mean a greater reliance on U.S. soy in the future,” said Flosell Farms CEO and founder Evans Danso as he welcomed a recent trade team of Illinois, Iowa and Kansas soy farmer leaders.  

The team of soy leaders visited this summer to mark the accomplishments of U.S. soy’s investment in Ghana, gather new updates from WISHH’s strategic partners for feed and food, and explore ways both sides can continue the momentum for U.S. soy in Ghanaian markets.  

Warm welcomes  

The trade team’s journey began by meeting leaders of Ghana’s National Egg Campaign Secretariat. Collaborating with Ghana’s Women in Poultry Value Chain, WISHH created the secretariat to promote egg consumption and improve nutrition in Ghana. The women noted that since its founding, per-capita egg consumption is rapidly approaching that of the United States. With an increasing customer base, Ghanaian egg producers can rely on U.S. soy for poultry feed, a key WISHH strategy as it develops soy markets overseas.  

Celebrating progress at Flosell Farms 

At Flosell Farms, Danso and three generations of graduates of Flosell’s United Soybean Board-sponsored Training Program for Young Professionals updated WISHH farmer leaders on how Flosell continues to expand its farming operation. The soy farmers learned how WISHH-led trainings provide real-world, on-farm knowledge, which is often missing from local university curriculum. Soybean growers helped lead the graduation ceremony for the latest class of interns. The graduates noted that the program also builds knowledge of high-quality soy-based feeds, an important tool for creating a preference for U.S. soy. 

Yedent Agro's story of success with soy 

The group also met with Samuel Ntim-Adu, the CEO of Yedent Agro Group. Yedent takes pride that just shy of a decade after he began partnering with WISHH, his company is a leader in both food and feed production. 

“What can I say about what WISHH has done for us?” Ntim-Adu asked the team. “The best way is to show you, so I am excited about your chance to see our updated facilities and visit several of our supply chain partners who are indirect beneficiaries of WISHH.” 

Ntim-Adu led the visitors through Yedent, noting plans to import more U.S. soy. He explained how as Yedent expanded its food business into feed production he witnessed a growing preference for U.S. soy’s quality and reliability.  

Empowering women and youth  

Another WISHH strategic partner in West African poultry is Edith Wheatland, owner of Rockland Farms. Wheatland shared that WISHH was a key driver for her current success and the lofty goals she has set for Rockland.  

“U.S. soybean meal is the best,” Wheatland said. “That is why everyone in Ghana wants to source it. For a business like mine that will eventually sell to companies with high standards like KFC, the support from WISHH and U.S. soybean growers has been so critical.” 

The WISHH delegation was pleased to learn Wheatland will soon begin construction on a larger poultry processing facility. It is another milestone for a company that is supporting more than 9,000 farmers and 400 poultry producers. The majority are women and youth—the next generation of business leaders and partners for U.S. soy in Ghana.