World Initiative for Soy in Human Health

ASA’s World Initiative for Soy in Human Health is the long-term market development arm of the U.S. soy family; WISHH connects trade and development across global market systems, improving food security and promoting sustainable agriculture practices.


Knowing that protein plays an essential role in human nutrition, visionary U.S. soybean growers founded WISHH in 2000 to serve as a catalyst in emerging markets in Africa, Asia, and Central America. WISHH brings the power of strategic partnerships to a unique market-systems approach that helps fill protein gaps in these emerging and developing markets.

Local business leaders, governmental and non-governmental organizations, as well as academic institutions, join WISHH in increasing demand and fueling economic growth for the sustained availability of nutritious and affordable human foods and livestock feeds. Global efforts are not on track to meet the U.N.’s Sustainable Development Goals by 2030. To meet this challenge, the State of Food Security and Nutrition in the World 2020 report recognized the importance of accelerating the production of healthy, protein-rich foods. WISHH helps build businesses that manufacture nutritious and affordable soy-based foods like tofu in Myanmar and soy-based beverages in Africa and Central America.

A British research group has released a report called the “Business Case for Investment in Nutrition.” It finds governments, businesses and financial groups are increasingly recognizing the economic impacts of poor nutrition. WISHH works with local business leaders, organizations, and academic institutions and helps find sustainable ways to offer more nutritious and affordable human foods and livestock feeds. Examples of WISHH’s successful work are the USDA-funded FEEDing Pakistan project and the current Commercialization of Aquaculture for Sustainable Trade (CAST)-Cambodia aquaculture projects.

Since U.S. soybean farmers founded WISHH in 2000, WISHH has worked in 25 countries to improve diets and encourage growth of sustainable food industries.