Soybean Leadership College

 Mark Your Calendars for 2019 Soybean Leadership College!

January 7 – 8, 2019

Embassy Suites by Hilton St. Charles

Two Convention Center Plaza

St. Charles, MO  63303

We look forward to seeing you in St. Louis at the 2019 Soybean Leadership College Jan. 7 – 8, 2019! The two-day conference will provide agricultural industry leaders with training to effectively promote the soybean industry, communicate key agricultural messages and work to expand U.S. soybean market opportunities—domestically and internationally, while networking with growers from across the country.

The 2019 Soybean Leadership College will feature the following:

  • “The Economics of Farming” – A Panel Discussion
  • “The Beltway Impact:  Who is in Charge? What’s the Economic Impact” 
  • “Serving as a Leader in Today’s Agricultural Organizations”
  • “Soybean Community Panel – Grower Leaders Answer Your Questions”

We also have some fun networking activities planned for participants–stay tuned for more details!

A draft meeting agenda can be viewed here.

     Click here to register   

State sponsors will be provided with a special registration code for their participants. Please use this code when registering your people or provide the code to your select attendees:

Be sure to check this page frequently, as updates will be available here.

Please let us know if you have any questions or if we may be of assistance. 

Christine Luelf
American Soybean Association
12125 Woodcrest Executive Drive, Suite 100
St. Louis, MO 63141
Ph. 314-754-1291
cluelf@soy.org

ASA Thanks the 2019 Soybean Leadership College Sponsors:

BASF
FMC
REG
United Soybean Board

Delaware Soybean Board
Illinois Soybean Association
Indiana Soybean Alliance
Iowa Soybean Association
Kansas Soybean Commission
Kentucky Soybean Board
Maryland Soybean Board
Michigan Soybean Promotion Committee
Minnesota Soybean Research & Promotion Council
Nebraska Soybean Board
North Carolina Soybean Producers Association
North Dakota Soybean Council
Ohio Soybean Council
Tennessee Soybean Board

Highlights from the 2018 Soybean Leadership College

Farmers, Ag Students Discuss Trade, Sustainability and Effective Leadership

Soybean Leadership College attendees divide into teams for a Jeopardy game to explore ag leadership and board expectations.

Agricultural industry front runners met in St. Louis this week for the American Soybean Association’s (ASA) 18th annual Soybean Leadership College (SLC), where they discussed the ag outlook for 2018, effective leadership and how to talk to consumers about modern agriculture.

SLC provides current and future agricultural industry leaders with training to effectively promote the soybean industry, communicate key agricultural messages and work to expand U.S. soybean market opportunities domestically and internationally while fostering networking between growers from across the country.

The 2018 event opened with an overview of what’s expected in agriculture this year from both economist Matt Roberts, Ph.D., The Kernmantle Group, and Kate Lambert, assistant vice president, Farm Credit Service Financial.

Lambert also discussed transitioning to next generation on farm and lending for younger growers.

Diane Herndon, senior manager, sustainability, Nestle/Purina, Nancy Kavazanjian USB, Rosalind Leeck, director of market access, USSEC, and Ron Moore, ASA chairman, talk sustainability.

Davie Stephens (KY), ASA vice president and Nancy Kavazanjian (WI), United Soybean Board (USB) director presented “A Tale of Two Soybean Organizations.” Kavazanjian and Stephens outlined the purposes of both organizations and how both perform the important work that supports soybean growers and the industry.

In a break-out session, Ally Perry from the Center of Food Integrity (CFI) shared how significant social shifts over the last 40 years have led to a decline in trust and rebuilding trust in the food system requires a new approach. She encouraged ag leaders to share their values, embrace skepticism and put the “why” before the science in conversations.

Attendees formed teams and played a game of Jeopardy in a break-out session that gave insight into serving as a leader in today’s soybean organizations. Combined with trivia about ASA, USB and Qualified State Soybean Boards (QSSB), attendees also took away information about expectations of a board member and how to build a strong board.

A group hangs out at the St. Louis City Museum during SLC 2018. Photo courtesy of Heather Lillienthal

U.S. Soybean Export Council (USSEC) CEO Jim Sutter presented an update on trade and sustainability, sharing interesting facts like the number one U.S. soybean meal market is now the Philippines.

“Increasing production of food, while preserving natural resources, while making our communities a better place to live and work,” is how Moore defined sustainability for the crowd.Attendees also heard from a panel on sustainability, including Kavazanjian USB, Rosalind Leeck, director of market access, USSEC, Ron Moore, ASA chairman and Diane Herndon, senior manager, sustainability, Nestle/Purina. Each participant shared their views and what they are doing to be sustainable.

Keynote speaker Richard Fordyce, state executive director, U.S. Department of Agriculture (USDA) – Missouri Farm Service Agency, delivered closing remarks on ag advocacy. “Advocacy has to be consistent, positive and personal,” he told the group, encouraging them to make time in busy schedules for reaching out.

After two days of learning, participants visited the St. Louis City Museum, where they explored caves, climbed through tunnels and rode a 10 story slide, while networking.

logo-SLC

Agenda

Special Thanks to the 2018 Soybean Leadership College Sponsors

Corporate Partners:

FMC logo

State QSSB Sponsors:

  • Arkansas Soybean Board
  • Illinois Soybean Association
  • Indiana Soybean Alliance
  • Iowa Soybean Association
  • Kansas Soybean Commission
  • Kentucky Soybean Board
  • Michigan Soybean Promotion Committee
  • Minnesota Soybean Research and Promotion Council
  • Missouri Soybean Merchandising Council
  • Nebraska Soybean Board
  • New York Corn & Soybean Growers Association
  • North Carolina Soybean Producers Association
  • North Dakota Soybean Council
  • Ohio Soybean Council
  • South Dakota Soybean Research and Promotion Council
  • Tennessee Soybean Board
  • Virginia Soybean Board

For additional information please contact:

Christine Luelf
American Soybean Association
12125 Woodcrest Executive Drive, Suite 100
St. Louis, MO 63141
Ph. 314-754-1291
cluelf@soy.org

Highlights from the 2017 Soybean Leadership College
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Quint Pottinger, of Kentucky, (left) chats with SciBabe Yvette d’Entremont (right) after her presentation “10 Blankety-Blank Arguments Against GMOs – Why Science Rocks Agriculture.”

The 2017 Soybean Leadership College opened with the session, “10 Blankety-Blank Arguments Against GMOs – Why Science Rocks Agriculture”- with Yvette d’Entremont AKA the SciBabe, an analytical chemist turned science blogger, who has proven that a few jokes and a little bit of sass can shake up the way people talk about all things agriculture. She has traveled the world busting pseudoscience and speaking to the importance of only trusting proven science, especially in agriculture and food consumption.

D’Entremont gave tips on how to communicate affectively, using relatable language without bombarding with figures and graphs.

Ally Perry from the Center of Food Integrity (CFI) offered perspective on why consumers are so concerned about their food and don’t trust the food industry. She encouraged ag leaders to share their values, embrace skepticism and put the “why” before the science in conversations.

To kick-off the second day of the program, Wixted & Company presented a communications workshop with tips for interviews, followed by a sustainability and pollinator panel led by ASA Director Wayne Fredericks, Bayer Crop Science’s Iain Kelly and BASF’s Gary Schmitz.

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Soybean leaders enjoyed a dinner of create-your-own stir-fry before trivia.

Farmers and social media gurus Jenny Rohrich, Dave Walton and Quint Pottinger provided insight on how those in the ag industry can affectively use different social platforms to tell their stories and share the truth about where food comes from.Soybean leaders enjoyed a dinner of create-your-own stir-fry before trivia.

Rounding out the program were sessions on financial management, diversity in agriculture and an opportunity to ask ASA grower leaders questions about the association. Participants got the chance to make new friends and win prizes during the Soybean Leadership College Trivia Night and Dinner. Teams got into the competitive spirit as they shared their knowledge of history, sports, soybeans, music and more.

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(From left to right) SciBabe Yvette d’Entremont , Jenny Rohrich and Dave Walton prepare to discuss agriculture, science and communication in a live chat on Facebook.

Crystal Dau, a Kansas State University senior studying agronomy, said she left Soybean Leadership College with some new perspectives and tips.

“It’s been really refreshing to meet different soybean leaders from across the U.S. and come together to be further educated on how to share views about ag and what we’re doing and be the face for farming for consumers,” she said. “My favorite part has been meeting people because our experiences with soybeans are different across the U.S. and our farming practices vary –and I’m excited to go back into the industry after graduation and use some of the things I’ve learned here and incorporate the information to make better recommendations for farmers.”

Click here to see more photos from the 2017 Soybean Leadership College! 

ASA thanks the following corporate partners and state QSSB organizations for sponsoring the 2017 Soybean Leadership College:

Corporate Partners:

  • BASF
  • Bayer Crop Science
  • Bunge
  • Farm Credit Council

State QSSB Sponsors:

• Arkansas Soybean Promotion Board

• Delaware Soybean Board

• Illinois Soybean Association

• Indiana Soybean Alliance

• Iowa Soybean Association

• Kansas Soybean Commission

• Kentucky Soybean Board

• Maryland Soybean Board

• Michigan Soybean Promotion Committee

• Minnesota Soybean Research and Promotion Council

• Nebraska Soybean Board

• New York Corn and Soybean Growers Association

• North Carolina Soybean Producers Association, Inc.

• North Dakota Soybean Council

• Ohio Soybean Board

• South Dakota Soybean Research and Promotion Council

• Tennessee Soybean Promotion Board

• Virginia Soybean Board