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ASA/WISHH Executive Director Travels to South Africa to Talk Market Development

Sep 25, 2014

South Africa

(#throwbackThursday) Pictured here is Pam Schubbe, Willem Cronje, Vanessa Kumer, and Barb Overley. This delegation of US Women grower leaders and Willem met with Impilo, buyer of U.S. soy, in South Africa on a USB-funded grower leader trip to Africa back in 2007.

Jim Hershey, Executive Director of the American Soybean Association’s World Initiative for Soy in Human Health (ASA/WISHH) program traveled to South Africa this week. On Tuesday, he met with a U.S. soy importer Impilo Foods who buys defatted soy flour for blending with local corn to make fortified corn-soy blend.

Hershey also met with FAS/USDA’s Minister-Counselor Eric Wenberg to discuss USDA and checkoff-funded market development programs in Africa. Wenberg was excited to learn that ASA/WISHH is opening a sub-saharan region office in Ghana. While in South Africa, Hershey also participated in the Center for Sustainable Livelihoods Soy Symposium. Hershey ends the week with a meeting with DuPont Pioneer’s Regional Director—Africa Pam Chitenhe.