Back

ASA/WISHH Promotes Soy Consumption in Guatemala

Feb 04, 2016

WISHH SOY CONS

Guatemalans line up to learn about the nutritional benefits of soy and taste foods made with U.S. soy flour.

For the past few months, the American Soybean Association’s World Initiative for Soy in HumanHealth (ASA/WISHH) program, funded by USDA’s Market Access Program (MAP), has worked to educate Guatemalans about the nutritional value of soy consumption and teach individuals how to prepare foods made with textured soy protein (TSP). The TSP sold on the market in Guatemala is produced with imported U.S. soy flour. During fiscal year 2015, the company that produces TSP in Guatemala imported over 4,500 MT of U.S. soy flour to produce TSP and other products. A soy foods tasting truck present at various community events throughout Guatemala has been an integral part of ASA/WISHH’s soy-foods education initiative. Over 28,000 Guatemalans have tasted foods made with soy through this project.