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ASA/WISHH Talks to Potential Clients, Discusses Future Trainings in East Africa

Apr 21, 2016

Josh

WISHH's Josh Neiderman (left) meets with reps from Kunifera in Ethioipia. They process soy cake and soybean oil.

The American Soybean Association’s World Initiative for Soy in Human Health (ASA/WISHH) traveled to Kenya, Uganda and Ethiopia in mid-April to discuss ongoing activities and potential opportunities for future work in the region with program partners.

While in Kenya, WISHH Africa Division Director Erica Morrow and Regional Director Josh Neiderman met with supply chain partner Chemicals and Solvents, as well as information campaign implementer Maverick Consultants Kenya and the local Nairobi U.S. Department of Agriculture/Foreign Agriculture Service (USDA/FAS) office.

In Uganda, they visited local supply chain partner Sesaco, local institutional feeding implementers and current customers utilizing U.S. produced defatted soy flour.

While in Ethiopia, WISHH had an extensive schedule of meetings with upcoming Quality Samples Program implementers, as well as multiple food companies producing corn-soy blend products and soybean meal for animal feed. WISHH worked closely with the local USDA/FAS office in Addis Ababa, distributed samples of U.S. produced textured vegetable protein to potential future clients, and discussed opportunities for upcoming trainings on extrusion technologies.