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ASA/WISHH Works with Guatemalan Bakery

Mar 14, 2013

This month ASA’s World Initiative for Soy in Human Health (WISHH) program further cemented a long-time relationship with regional distributor Distribuidora del Caribe (DDC) and local bakery

Sergio Serna displays products made with U.S. soy flour. (WISHH photo)

Sergio Serna displays products made with U.S. soy flour. (WISHH photo)

"Bakery and More" in Guatemala City, Guatemala. DDC has been an integral part of WISHH’s outreach strategy to bakeries in Central America and has connected WISHH technical consultants from bakeries interested in learning more about the inclusion of U.S. soy flour in their product lines.

After receiving WISHH technical assistance from baking consultant Sergio Serna, Bakery and More decided to include U.S. soy flour in their products and placed an order through DDC. Two containers of U.S. soy flour arrived at DDC this month.

Bakery and More first began working with textured soy protein as part of a contract with the Guatemalan government to produce a cookie for the school feeding program in primary schools.