American Soybean Association (ASA) industry partner, Syngenta, was recently recognized for their outstanding work in marketing analytics. Syngenta received the Association of National Advertisers (ANA) Genius Awards, which recognizes the most innovative work in marketing analytics across the categories of analytics adoption, analytics impact, analytics innovation and analytics science.

Neustar, Inc., a provider of real-time information services, in conjunction with the ANA, announced Syngenta as the winner, recognized in the Analytics Innovation category for exceptionally creative analytical approaches taken to solve complex problems or overcome obstacles. Winners in the remaining categories include The Clorox Company, Hilton Worldwide and Turner.

The award is recognized as one of the world’s most prestigious accolades in the field of marketing analytics, and this year’s recipients were each awarded $25,000 to be donated to the charity of their choice. Syngenta proudly donated their award to the AI for Good Foundation, a non-profit public charity whose mission is to provide the tools, transparency, engagement, vision and education necessary for Artificial Intelligence technologies to thrive within human societies, both now, and in the future.

Last year, Syngenta won the Franz Edelman award for its work in data analytics.

The American Soybean Association (ASA) congratulates Syngenta on this recognition and their continued innovation in agriculture and analytics.