Apr 18, 2019
Photo courtesy of USSEC
ASA and USSEC Director Stan Born traveled to Mexico last week to participate in Experiencing Today’s U.S. Soy Advantage.
Mexico is a major international destination for U.S. soy. During the most recent marketing year, Mexican customers imported more tonnage of whole U.S. soybeans, soybean meal, and soybean oil combined than any other country, except for China.
This series of special marketing seminars provides current and potential customers of U.S. soy with in-depth information about the U.S. Soy Advantage. This activity supports USSEC’s “What it Takes” initiative by aiming to raise the awareness of the intrinsic and extrinsic values of U.S. soy and build a preference for U.S. soy and soy products with international companies in targeted markets.
"I was excited to be part of the Keep Soy Exports Great event in Mexico,” Born said. “It's an opportunity to strengthen relationships with customers who know our products, and introduce what we do to folks who may not yet know us. It's a great way to promote U.S. soy in a market that is so important in our export portfolio."
Around the world, USSEC is leveraging its relationships in a host of markets, connecting buyers and sellers to encourage a longer term trading program that extends beyond the typical seasonality as it plans events as part of USSEC’s larger trade mitigation work.