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Jun 21, 2018
U.S. soy growers recently headed to Mexico for a U.S. soybean oil mission, where the focus was U.S. commodity and high oleic soybean oils.
While on the mission, American Soybean Association (ASA) President John Heisdorffer, along with U.S. Soybean Export Council (USSEC) staff, and United Soybean Board (USB) Director Mark Caspers, participated in Exphotel, the leading trade show for Mexico and Latin America’s hotel, restaurant and institutions sector.
During a U.S. soybean oil campaign’s roll out meeting, the group received a global vegetable oil market overview, learned more about biotechnology and soybean oil, and heard the success story of a Mexican soybean oil brand, among numerous other activities.
“It was great to be at the soybean oil rollout the last couple of days,” Heisdorffer said. “I was impressed with the knowledge and determination of USSEC’s staff from around the world and I learned a lot about high oleic soybeans. The expo had some great demonstrations how to best use soybean oil for cooking.”
In addition to the workshop and trade show, USSEC staff from multiple countries made field visits to local grocery stores.
