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WISHH Travels to Pakistan to Discuss Aquaculture Project

Jun 02, 2016

ASA/WISHH file photo

ASA/WISHH file photo: Test netting is performed in tilapia ponds at a fish farm in Pakistan.

The American Soybean Association’s World Initiative for Soy in Human Health (ASA/WISHH) Executive Director Jim Hershey visited Pakistan this week to discuss continuing the very successful FEEDing Pakistan aquaculture project and transition of responsibility for market development to the U.S. Soybean Export Council (USSEC) in 2017.

Hershey met with U.S. Department of Agriculture (USDA) and U.S. Agency for International Development (USAID) officials and various trade contacts, including a major crushing plant in Karachi, all arranged by R.S.N. Janjua, the U.S. soy family Pakistan country representative.

Pakistan imported close to 14 million bushels of U.S. soybeans in 2015, producing soybean meal largely for the poultry industry and soybean oil for human consumption.

Hershey’s visit also coincided with a conference on nutrition, led by the organization Scaling Up Nutrition (SUN). All major international organizations in Pakistan agree that they will not find a way to reduce chronic undernutrition (now at 40 percent of the population) without engaging the private sector and addressing the nation’s protein and micronutrient gap.