WISHH Webinars Set Stage for Improved Feed and Food in 15 Countries

Aug 27, 2020

WISHH Project Director Marypat Corbett introduces Dr. Paola Cane for the Crisis Management webinar. As an expert on international food and feed safety, Cane shared her personal experience and insights on crisis management and why manufacturers should proactively plan to cope with crisis.

ASA WISHH’s recent three-part webinar series offered strategic partners for feeds and soyfoods in emerging market and developing countries an important foundation of knowledge and feedback for the program’s next steps. The virtual series was hosted Aug. 18-20 and attracted 150 entrepreneurs, non-governmental and government representatives from 15 countries, ranging from Sri Lanka to Nigeria to Guatemala.

The webinars featured three internationally recognized experts who advised WISHH strategic partners on resilience strategies for food safety, crisis management and an effective four-step system to achieve safe and efficient production during COVID-19. On average, survey results show 86% of participants are likely or extremely likely to continue or create an improved management plan whether that be crisis, food safety or lean management.

WISHH executed the webinars through its USB-funded Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets initiative. The initiative supports WISHH’s work to compress the time for a new U.S. soybean market to go from emerging market entry to basic market ready. The webinars set the stage for WISHH’s additional work with the private-sector food and feed entrepreneurs who are participating in the initiative. WISHH’s follow-up activities include discussions about how the entrepreneur’s own operations compare to the best practices they learned through the webinars. USSEC is supporting WISHH’s webinars by sharing access to the technology that offers the virtual training platform.

Watch the videos here: