Jul 23, 2020
WISHH’s USDA-funded market assessment in Burkina Faso found that 100% of the surveyed companies have a positive impression of U.S. soy products, but they have limited or no experience using U.S. soy.
WISHH is leveraging insights from new USDA-supported market assessments to guide its USB-funded Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets initiative in Africa. USDA-Foreign Agricultural Service (FAS) funds supported WISHH conducting market assessments in three African countries: Burkina Faso, Kenya and Togo.
Key findings include:
WISHH’s USB-funded Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging Markets works to compress the time for a new U.S. soybean market to go from emerging market entry to basic market ready. The initiative attracts and mentors entrepreneurs who can invest in developing and emerging market soy enterprises, bringing new market sectors into the U.S. soy market pipeline.