This harvest, U.S. soybean farmers will spend countless hours in the fields gathering a portion of the food and feed for the rest of the world. Seeing that tank on the combine fill up quickly with high-yield soybeans and pushing the button on the master control lever to pour part of a season’s worth of work into the bin is sure to bring a smile to any farmer’s face.

While farmers take to the fields, armed with the latest reports, technology and most of all, eager determination, the World Soy Foundation (WSF) kicked off a new year of the Acre Challenge with a campaign and is looking to partner with all those farmers “pushing the button” as they harvest their acres. The campaign’s slogan “Push the Button. Give Your Acre. Be Part of the Solution.” relates back to their deep roots in agriculture. The Foundation was founded by farmer leaders that believed in the power of their soybean crop to be part of a solution to relieving world hunger and malnutrition.

Those farmers posed a challenge to their fellow growers through the Acre Challenge. They challenged other growers to give the value of just one of their acres of soybeans and be part of the group of U.S. soybean farmers helping to alleviate hunger around the world. This new campaign urges farmers to consider joining the WSF and the Acre Challenge during their harvest. As that button is pushed to pour out acres and acres of soybeans, the value of just one of those acres could make a world of difference to a hungry, malnourished child in countries across the world like Guatemala, Honduras or South Africa. It also urges farmers who have shared an acre, to challenge others and spread the word to friends and family about how they, too, can help reduce malnutrition worldwide.

Click HERE to watch a video on the campaign and the WSF.

So, during this harvest, consider the campaign’s motto and “be a part of the solution” to reducing malnutrition and hunger. Push the button for the WSF and share the value of an acre, then challenge others to do the same. Click HERE to check out an infographic, “Hunger vs. the Power of Soy”, to learn how the value of an acre is more than just dollars and cents.

To “push the button,” click HERE to give securely online. Or, you can simply calculate the value of an acre of soybeans in your operation (yield multiplied by price), and mail a check to: World Soy Foundation; 12125 Woodcrest Executive Drive, Suite 100; St. Louis, MO 63141.