News Releases

WISHH Finds Potential for Soy Protein Demand in Sri Lanka & Cambodia

September 24, 2020

WISHH’s USDA-funded market assessments find Cambodia and Sri Lanka offer potential for U.S. soy trade. Such assessments offer important stage-one insights for WISHH’s USB-funded Mobilizing Entrepreneurs to Expand U.S. Soy Utilization in Developing and Emerging ...

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#WISHHworks Campaign Wrap: Ag Radio & TV Successfully Spotlight WISHH’s Trade Development Work

September 17, 2020

At least 25 ag radio and television broadcasters, reaching thousands of people in more than 19 states, carried reports of how ASA and the World Initiative for Soy in Human Health (WISHH) Program are capitalizing ...

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ASA/WISHH and Texas A&M Partner for ‘Huge Understanding’ of Aqua Feeds

September 10, 2020

ASA’s World Initiative for Soy in Human Health (WISHH) program recently trained strategic partners from four African countries on improved feed production—making great strides on its strategy for improving local fish feed production and processing. ...

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ASA/WISHH Delivers Virtual Food Engineering Expertise to Key Central American Accounts

September 3, 2020

This year, COVID-19 international travel restrictions gave ASA’s World Initiative for Soy in Human Health (WISHH) program the opportunity to re-envision how to deliver food engineering consulting services to food and beverage companies in El ...

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WISHH Webinars Set Stage for Improved Feed and Food in 15 Countries

August 27, 2020

ASA WISHH’s recent three-part webinar series offered strategic partners for feeds and soyfoods in emerging market and developing countries an important foundation of knowledge and feedback for the program’s next steps. The virtual series was ...

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