American Soybean Magazine

American Soybean covers soybean news including people, policy developments, timely topics, advocacy efforts, and other subjects of interest and importance to U.S. soy.
WISHH Positions U.S. Soy for New International Market Success

WISHH Positions U.S. Soy for New International Market Success

July 27, 2021

The work of ASA’s World Initiative for Soy in Human Health (WISHH) puts U.S. soy on the right track to reach new and emerging export markets. “From aquaculture in Africa to soy-fortified beverages in Central ...

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Ahead of Growing Global Trends: WISHH shares science to trailblaze for U.S. soy trade

Ahead of Growing Global Trends: WISHH shares science to trailblaze for U.S. soy trade

May 11, 2021

•  From Spring 2021 American Soybean magazine By 2030, consumer interest in protein-rich diets is predicted to grow to an $85 billion market, according Euromonitor International—and this increased global demand for protein is providing more ...

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WISHH & Strategic Partners Reach 22 Countries in 2020

WISHH & Strategic Partners Reach 22 Countries in 2020

February 22, 2021

WISHH and its strategic partners faced unprecedented challenges to connect trade and development across global market systems in 2020. Despite COVID-19, travel bans, and Cambodia’s floods, WISHH worked to build market systems that can meet ...

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WISHH’s USB Initiative Speeds Protein Progress in Emerging Markets

WISHH’s USB Initiative Speeds Protein Progress in Emerging Markets

November 20, 2020

A West African feed company owner and his customers liked the U.S. soy the American Soybean Association’s (ASA) World Initiative for Soy in Human Health program (WISHH) delivered to him through a U.S. Department of ...

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WISHH and Strategic Partners Persist to Deliver Progress with Protein

WISHH and Strategic Partners Persist to Deliver Progress with Protein

July 20, 2020

As he worked his Kentucky fields for his 46th growing season, Gerry Hayden, vice chairman of the American Soybean Association’s World Initiative for Soy in Human Health (WISHH), shared with WISHH’s strategic partners that COVID-19 ...

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