November 3, 2025
Twenty-five years ago, a group of visionary U.S. soybean grower-leaders recognized the need to diversify the use of their crops with new markets around the globe. Their forward-thinking led to the creation of the American ...
July 21, 2025
For 25 years, the American Soybean Association’s World Initiative for Soy in Human Health program has worked to build trade for U.S. soy in new developing and emerging markets around the world. WISHH brings together ...
May 13, 2025
ASA’s World Initiative for Soy in Human Health program continues to develop markets for U.S. soy. Now in its 25th year, two recent trade missions to Ghana and Guatemala highlighted how WISHH’s investments in partnerships ...
February 12, 2025
ASA’s World Initiative for Soy in Human Health program and U.S. soy are driving innovation in global nutrition through the integration of soy protein commonly eaten in Latin American cuisine. At a Tortilla Industry Association ...
November 20, 2024
As the world becomes more interconnected and is confronted with ever-changing technology, ASA’s World Initiative for Soy in Human Health program is meeting the challenge to advance trade for U.S. soy. WISHH, which works with ...
