WISHH

U.S. Soy in Central American Government Social Programs

Last week ASA/WISHH Deputy Director, Liz Hare, met with representatives of the Ministry of Education in El Salvador to discuss increased inclusion of U.S. soy in their school meals program. A representative from Alimentos, S.A. in Guatemala joined the meeting. Alimentos produces textured soy protein (TSP) made with U.S. soy flour in their plant in … Read More »

ASA/WISHH in Cambodia for Trade Servicing Activities

ASA/WISHH Executive Director Jim Hershey and Asia Division Director Alan F. Poock are currently in Cambodia for trade servicing activities and to start the EMP funded animal feed activities. Poock and Hershey met with Mr. Chea Rady of Medivet, who was a trade team member that visited Iowa and the Global Trade Exchange in August.  … Read More »

ASA/WISHH Featured in Washington Newsletter

Story Partners public relations firm featured ASA’s WISHH in its Washington DC 100 newsletter for October, which focused on global food security issues. The WDC100 readership is 11,000. Additionally, media covered the newsletter with the message from WISHH Program Committee Member Kurt Maurath who also serves as the Kansas Soybean Commission Chairman. Maurath shared how … Read More »

Iowa Soybean Association, United Soybean Board, The Soyfoods Council and WISHH at the World Food Prize

The ASA’s World Initiative for Soy in Human Health (WISHH) Program joined the Iowa Soybean Board, Soyfoods Council  and USB as sponsors of the Symposium Soy Luncheon, a key event in the week’s activities. On Thursday, October 19, USB Chairman John Motter and ISA President Bill Shipley took time from their busy harvest schedule to … Read More »

WISHH Cultivates Trade & Development through USDA Cochran Fellowships for School Nutrition

With funding from the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS), ASA’s WISHH provided nutrition and school meals training in Washington, D.C. and Delaware for eight representatives of governments or non-governmental organizations based in Nicaragua and Panama. FAS requested that WISHH conduct the training through the Cochran Fellowship Program that strengthens trade linkages while … Read More »

WISHH Explores New Demand for U.S. Soybeans in Ghana

The American Soybean Association’s (ASA) World Initiative for Soy in Human Health’s (WISHH) Executive Director Jim Hershey was in Ghana this week, working with WISHH Regional Director for Africa Josh Neiderman on developing new customers for U.S. soybeans. Ghana is running low on soy protein and local processors are seeking alternative supplies since stocks of … Read More »

WISHH Organizes Buyers Conference in Senegal

The American Soybean Association’s (ASA) World Initiative for Soy in Human Health (WISHH) organized a conference for U.S. protein products on trade, food technology and nutrition, held this week in Dakar, Senegal. Joining WISHH on this U.S. Department of Agriculture (USDA) funded activity were the Alaska Seafood Marketing Institute (ASMI), American Peanut Council (APC), USA … Read More »

ASA/WISHH Travels to Kansas State University for Collaboration Meetings

The American Soybean Association World Initiative for Soy in Human Health (ASA/WISHH) Asia Division Director Alan F. Poock traveled to Kansas State University this week for meetings with various programs, including Feed the Future innovation labs. Keenan McRoberts, ASA/WISHH new business development manager, participated remotely. Poock met with the United States Agency for International Development … Read More »

19 Soybean Growers to Lead World Initiative for Soy in Human Health in 2017-18

American Soybean Association (ASA) President Ron Moore confirmed 19 fellow soybean growers from across the nation to lead the ASA’s World Initiative for Soy in Human Health (WISHH) Program Committee in 2017-18. The importance of their work in long-term market development was underscored on Aug. 10 when the U.S. Department of Agriculture (USDA) announced U.S. … Read More »

WISHH Hosts Trade Team in Iowa

Over the past week, the World Initiative for Soy in Human Health (WISHH) brought a trade team comprised of members from Myanmar, Cambodia, Guatemala and Senegal, to Iowa and the Global Trade Exchange in Omaha, Neb. Before the team’s arrival in Iowa, the Michigan Soybean Promotion Committee hosted the participants from Guatemala and Senegal. The … Read More »