WISHH Builds U.S. Soy Demand in West Africa

The American Soybean Association’s (ASA) World Initiative for Soy in Human Health (WISHH) recently met stakeholders and partners working to build demand for U.S. soybean products in Senegal and Cote d’Ivoire. In Dakar, Senegal WISHH Regional Director for Africa Josh Neiderman met with U.S. Department of Agriculture (USDA) Foreign Agricultural Service (FAS) personnel to discuss … Read More »

ASA/WISHH’s AMPLIFIES Program Hosts Partner Planning Meetings in St. Louis

The American Soybean Association (ASA) World Initiative for Soy in Human Health (WISHH) hosted planning meetings related to the U.S. Department of Agriculture (USDA) funded AMPLIFIES Ghana project in St. Louis last week. Designed to improve both the quality of poultry feed and its consistent supply to producers, AMPLIFIES is improving Ghana’s poultry feed production … Read More »

ASA/WISHH Provides Technical Assistance to Cambodian Feed Mills

Dr. Kim Koch, a feed technical consultant from the Northern Crops Institute (NCI) in Fargo, N.D., recently made technical visits to Cambodia, focused on feed formulation, best production practices, feed safety and the benefits of using U.S. soybean meal. Cambodia is increasing purchases of U.S. soybean meal, which totaled over 50,000 MT during the FY17 … Read More »

ASA/WISHH Launches Face of Trade and Development Videos for Soyfoods Month

In recognition of April as Soyfoods Month, the American Soybean Association (ASA) World Initiative for Soy in Human Health (WISHH) launched the Faces of Trade and Development educational program with two new videos.The program explores how WISHH connects trade and development through trade linkages that fill protein supply gaps. The videos feature two experts who have worked closely … Read More »

ASA/WISHH Organizes a Soy Business Development Forum in Myanmar

Myanmar is home to many young entrepreneurs who are looking for concepts for business development or investment opportunities—and soy foods may provide the new possibilities they’re looking for. Over 30 attendees from the private sector, soymilk and tofu manufacturers, financial institutions, university staff and trade associations gathered in mid-March at a forum organized by the … Read More »

USDA Trade Report Validates Opportunities for ASA/WISHH in Central America

A new U.S. Department of Agriculture (USDA) international agricultural trade report documents the significant market opportunities in El Salvador, Guatemala and Honduras—countries where the American Soybean Association (ASA) World Initiative for Soy in Human Health (WISHH) and its Central American supply chain partners promote a variety of foods made with U.S. soy. The report on … Read More »

Ashlee Rolo Joins ASA as WISHH Program Assistant

Ashlee Rolo joins the American Soybean Association (ASA) as the new program assistant for the World Initiative for Soy in Human Health (WISHH) program. Rolo came to WISHH with over five years of various administrative experience. She received her bachelor’s degree in human resource management from Upper Iowa University in August 2016. She and her … Read More »

WISHH, ASA and USSEC Host Cochran Fellowship Program Trade Team in St. Louis

The American Soybean Association’s (ASA) WISHH Program (WISHH) hosted a U.S. Department of Agriculture (USDA)-funded Cochran Fellowship Program trade team at the ASA office in St. Louis, Mo. The Cochran Program was led by University of Missouri’s Professors Emeritus Kenneth Schneeberger and William Meyers. Team participants consisted of representatives from four associations in Vietnam, including: … Read More »

ASA/WISHH Updates USDA and Program Committee on AMPLIFIES Ghana Project Success

The U.S. Department of Agriculture’s (USDA) Foreign Agriculture Service (FAS) featured the American Soybean Association’s (ASA) World Initiative for Soy in Human Health’s (WISHH) AMPLIFIES Ghana poultry project in a recent briefing  attended by 13 USDA Office of Capacity Building employees and nine ASA/WISHH program committee members. Executive Director Jim Hershey shared how ASA/WISHH connects … Read More »

ASA/WISHH Hosts U.S. Congressional Staff at AMPLIFIES GHANA

The American Soybean Association (ASA) World Initiative for Soy in Human Health (WISHH) hosted a U.S. Congressional staff delegation on Feb. 26 for a site visit of the AMPLIFIES Ghana poultry project, where WISHH is connecting trade and development with U.S. Department of Agriculture (USDA) funding. The bicameral, bipartisan delegation, hosted by the Center for … Read More »