American Soybean Magazine

American Soybean covers soybean news including people, policy developments, timely topics, advocacy efforts, and other subjects of interest and importance to U.S. soy.
WISHH & Strategic Partners Reach 22 Countries in 2020

WISHH & Strategic Partners Reach 22 Countries in 2020

February 22, 2021

WISHH and its strategic partners faced unprecedented challenges to connect trade and development across global market systems in 2020. Despite COVID-19, travel bans, and Cambodia’s floods, WISHH worked to build market systems that can meet ...

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WISHH’s USB Initiative Speeds Protein Progress in Emerging Markets

WISHH’s USB Initiative Speeds Protein Progress in Emerging Markets

November 20, 2020

A West African feed company owner and his customers liked the U.S. soy the American Soybean Association’s (ASA) World Initiative for Soy in Human Health program (WISHH) delivered to him through a U.S. Department of ...

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WISHH and Strategic Partners Persist to Deliver Progress with Protein

WISHH and Strategic Partners Persist to Deliver Progress with Protein

July 20, 2020

As he worked his Kentucky fields for his 46th growing season, Gerry Hayden, vice chairman of the American Soybean Association’s World Initiative for Soy in Human Health (WISHH), shared with WISHH’s strategic partners that COVID-19 ...

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WISHH 20th Anniversary Begins with World Food Prize Presentation

WISHH 20th Anniversary Begins with World Food Prize Presentation

February 17, 2020

By Karen Koble Edwards • From Winter 2020 American Soybean Magazine  The American Soybean Association’s (ASA) World Initiative for Soy in Human Health (WISHH) launched its 20th anniversary activities before a global audience at the ...

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WISHH Trade Teams from Three Continents Will Build Demand for U.S. Soy

WISHH Trade Teams from Three Continents Will Build Demand for U.S. Soy

December 4, 2019

By Karen Coble Edwards • From Fall 2019 American Soybean Magazine The American Soybean Association’s (ASA) World Initiative for Soy in Human Health (WISHH) summer 2019 U.S.-based training programs introduced 18 strategic partners from Central America, ...

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