American Soybean Magazine

American Soybean covers soybean news including people, policy developments, timely topics, advocacy efforts, and other subjects of interest and importance to U.S. soy.
Ahead of Growing Global Trends: WISHH shares science to trailblaze for U.S. soy trade

Ahead of Growing Global Trends: WISHH shares science to trailblaze for U.S. soy trade

May 11, 2021

•  From Spring 2021 American Soybean magazine By 2030, consumer interest in protein-rich diets is predicted to grow to an $85 billion market, according Euromonitor International—and this increased global demand for protein is providing more ...

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WISHH & Strategic Partners Reach 22 Countries in 2020

WISHH & Strategic Partners Reach 22 Countries in 2020

February 22, 2021

WISHH and its strategic partners faced unprecedented challenges to connect trade and development across global market systems in 2020. Despite COVID-19, travel bans, and Cambodia’s floods, WISHH worked to build market systems that can meet ...

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WISHH’s USB Initiative Speeds Protein Progress in Emerging Markets

WISHH’s USB Initiative Speeds Protein Progress in Emerging Markets

November 20, 2020

A West African feed company owner and his customers liked the U.S. soy the American Soybean Association’s (ASA) World Initiative for Soy in Human Health program (WISHH) delivered to him through a U.S. Department of ...

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WISHH and Strategic Partners Persist to Deliver Progress with Protein

WISHH and Strategic Partners Persist to Deliver Progress with Protein

July 20, 2020

As he worked his Kentucky fields for his 46th growing season, Gerry Hayden, vice chairman of the American Soybean Association’s World Initiative for Soy in Human Health (WISHH), shared with WISHH’s strategic partners that COVID-19 ...

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WISHH 20th Anniversary Begins with World Food Prize Presentation

WISHH 20th Anniversary Begins with World Food Prize Presentation

February 17, 2020

By Karen Koble Edwards • From Winter 2020 American Soybean Magazine  The American Soybean Association’s (ASA) World Initiative for Soy in Human Health (WISHH) launched its 20th anniversary activities before a global audience at the ...

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