WISHH

WISHH launches an RFP to Conduct a Baseline Assessment for CAST Cambodia

The American Soybean Association’s (ASA) World Initiative for Soy in Human Health (WISHH) program issued a Request for Proposals (RFP) for conducting the baseline study under the Food for Progress (FFPr) 2018 Project funded by the United States Department for Agriculture (USDA) and implemented by the Commercialization of Aquaculture for Sustainable Trade (CAST) project in … Read More »

ASA/WISHH Shares 2018 Annual Results

A new easy-to-review ASA/WISHH annual report shares how WISHH’s activities build demand and drive growth for U.S. soy. With 2018 support of 20 Qualified State Soybean Organizations, WISHH leveraged farmer dollars $6 to 1 over the past five years as it implemented programs like AMPLIFIES Ghana, a U.S. Department of Agriculture (USDA)-funded poultry feed project. … Read More »

ASA WISHH Deepens Aquaculture Programming in Cambodia

ASA’s Commercialization of Aquaculture for Sustainable Trade (CAST) Project made progress as Chief of Party Jim Hershey spent most of November in Southeast Asia meeting with project partners, fish producers and feed mills that buy U.S. soybean meal, such as CP Foods. The largest feed mill and poultry producer in Cambodia, CP imports about 50,000 … Read More »

U.S. Soy Usage Grows in Ghana

ASA/WISHH Africa Regional Consultant Josh Neiderman traveled to Ghana to meet with stakeholders involved in market development activities in early November. Neiderman visited the supply chain partner Yedent Agro Enterprises Ltd., a recent recipient of a Quality Samples Program container of U.S. value added soybean products and buyer of U.S. whole soybeans under U.S. government … Read More »

ASA/WISHH’s FEEDing Pakistan Lays Foundation for $150 Million World Bank Aquaculture Investment

WISHH’s USDA-funded FEEDing Pakistan project laid the foundation for a new $150 million World Bank investment in Pakistan’s aquaculture sector, which will further drive demand for soy protein in Pakistan’s growing fish feed industry. “The results achieved through ASA/WISHH’s FEEDing Pakistan aquaculture project helped convince the World Bank to invest $150 million into the aquaculture … Read More »

CAST Cambodia Team Visits Tilapia Hatchery

ASA’s Commercialization of Aquaculture for Sustainable Trade (CAST) Cambodia project, funded by the USDA’s Food for Progress Program, is undertaking some preliminary work in Cambodia.  Chief of Party Jim Hershey has been in Cambodia this month talking to stakeholders and eventual partners as this five-year project gets underway. CAST Cambodia will work with commercial freshwater … Read More »

El Salvador Evaluates New U.S. Soy Recipes for School Meals

WISHH’s work in Central America and U.S.-based trainings have prompted El Salvador’s Ministry of Education and a non-governmental organization to evaluate three new recipes made with U.S. soy and corn for the country’s school meal program that feeds 1.2 million children. A long-time WISHH supply chain partner company based in Guatemala, the Alimentos, S.A. company, … Read More »

ASA/WISHH Conducts Soy Food Activities in Sri Lanka

ASA/WISHH conducted several activities in Sri Lanka in late October to encourage the use of soy proteins in human food products. The activities, funded by USDA’s Emerging Markets Program (EMP), are helping U.S. companies increase their exports to the growing Sri Lankan market. The highlight of the month’s activities was the Human Food Conference, where … Read More »

ASA/WISHH Hosts Animal Feed Week Events in Cambodia

ASA/WISHH recently organized several animal feed activities in Cambodia. U.S. soybean and soybean meal exports to Cambodia grew from zero in 2010, to over 52,000 MT in marketing year 2017. U.S. soy exports are expected to continue to grow to Cambodia given a growing population and growing economy, which lead to an increasing demand for … Read More »

Hershey Retires & Accepts Cambodia Post/Hare is New WISHH Executive Director

Jim Hershey concluded 26 years of regional and global market development leadership when he retired as WISHH executive director on Oct. 19. Hershey has accepted the assignment to be ASA/WISHH’s Chief of Party (CoP) for the newly launched USDA Food for Progress-funded CAST project in Cambodia. Effective Oct. 22, Liz Hare took the reins as … Read More »