July 27, 2021
The work of ASA’s World Initiative for Soy in Human Health (WISHH) puts U.S. soy on the right track to reach new and emerging export markets. “From aquaculture in Africa to soy-fortified beverages in Central ...
May 11, 2021
• From Spring 2021 American Soybean magazine By 2030, consumer interest in protein-rich diets is predicted to grow to an $85 billion market, according Euromonitor International—and this increased global demand for protein is providing more ...
February 22, 2021
WISHH and its strategic partners faced unprecedented challenges to connect trade and development across global market systems in 2020. Despite COVID-19, travel bans, and Cambodia’s floods, WISHH worked to build market systems that can meet ...
November 20, 2020
A West African feed company owner and his customers liked the U.S. soy the American Soybean Association’s (ASA) World Initiative for Soy in Human Health program (WISHH) delivered to him through a U.S. Department of ...
July 20, 2020
As he worked his Kentucky fields for his 46th growing season, Gerry Hayden, vice chairman of the American Soybean Association’s World Initiative for Soy in Human Health (WISHH), shared with WISHH’s strategic partners that COVID-19 ...
