American Soybean Magazine

American Soybean covers soybean news including people, policy developments, timely topics, advocacy efforts, and other subjects of interest and importance to U.S. soy.
As WISHH Celebrates its 25th Year, U.S. Soy Trade Blooms

As WISHH Celebrates its 25th Year, U.S. Soy Trade Blooms

May 13, 2025

ASA’s World Initiative for Soy in Human Health program continues to develop markets for U.S. soy. Now in its 25th year, two recent trade missions to Ghana and Guatemala highlighted how WISHH’s investments in partnerships ...

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Leveling Up Tortillas! Renowned Scientist Helps WISHH and U.S. Soy Drive Soy Protein Innovation in Popular Latin American Cuisine

Leveling Up Tortillas! Renowned Scientist Helps WISHH and U.S. Soy Drive Soy Protein Innovation in Popular Latin American Cuisine

February 12, 2025

ASA’s World Initiative for Soy in Human Health program and U.S. soy are driving innovation in global nutrition through the integration of soy protein commonly eaten in Latin American cuisine. At a Tortilla Industry Association ...

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WISHH Connects the Future of Trade with Technology and Knowledge

WISHH Connects the Future of Trade with Technology and Knowledge

November 20, 2024

As the world becomes more interconnected and is confronted with ever-changing technology, ASA’s World Initiative for Soy in Human Health program is meeting the challenge to advance trade for U.S. soy. WISHH, which works with ...

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WISHH, Strategic Partners Leverage Success in Ghana with Mastercard Foundation

WISHH, Strategic Partners Leverage Success in Ghana with Mastercard Foundation

May 24, 2024

The West African country of Ghana is a prime example of how ASA’s World Initiative for Soy in Human Health program pairs public and private sectors with resources from the soy checkoff, USDA, and others ...

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WISHH Builds Soy Trade in East Africa

WISHH Builds Soy Trade in East Africa

February 19, 2024

Building trade for U.S. soy protein is important to American soybean farmers. That is why Daniel Adams, a soybean grower from Kentucky, was willing to take six days out of his September harvest to travel ...

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