May 13, 2025
ASA’s World Initiative for Soy in Human Health program continues to develop markets for U.S. soy. Now in its 25th year, two recent trade missions to Ghana and Guatemala highlighted how WISHH’s investments in partnerships ...
February 12, 2025
ASA’s World Initiative for Soy in Human Health program and U.S. soy are driving innovation in global nutrition through the integration of soy protein commonly eaten in Latin American cuisine. At a Tortilla Industry Association ...
November 20, 2024
As the world becomes more interconnected and is confronted with ever-changing technology, ASA’s World Initiative for Soy in Human Health program is meeting the challenge to advance trade for U.S. soy. WISHH, which works with ...
May 24, 2024
The West African country of Ghana is a prime example of how ASA’s World Initiative for Soy in Human Health program pairs public and private sectors with resources from the soy checkoff, USDA, and others ...
February 19, 2024
Building trade for U.S. soy protein is important to American soybean farmers. That is why Daniel Adams, a soybean grower from Kentucky, was willing to take six days out of his September harvest to travel ...
